Prada know they've managed to create a unique style and identity with the coveted lookbook they put together each season. This fall 2010, they've made stylistic changes and brought some new collaborations on board -
Illustration is the focal point in this lookbook, which retains the arty touch for which their previous editions are famous. This time, it was created by OMA, the art direction team made up of Alexander Reichert and Fausto Fantinuoli, with photography by Phil Meech. But enough talking, let's just enjoy Prada's creations for fall 2010...
Burberry brings back some more old for Autumn 2010. “Introducing the Burberry Brit Fishtail Parka. A timeless, iconic classic updated for AW10. The Fishtail Parka was first developed by the military in 1951 to protect soldiers from the elements and during the 1960’s in the UK the fishtail parka became a symbol of the mod subculture. Due to their practicality, cheapness and availability from army surplus shops, the parka noted as the ideal garment for fending off the elements when on a scooter.”